For arguments sake let's say that you own a successful bed and breakfast in the middle of Idaho. Currently you rely mainly on word of mouth and repeat customers. You can't help wandering if creating a website won't help attract more attention to your little business.
A quick internet search has you rethinking your plans. There are a lot of bed and breakfast's with web pages. You can't help but wonder what you could possibly do to get your webpage noticed.
The key to a successful webpage is search engine optimization.
Search engine optimization is the art and science of making your website attractive to the internets search engines. The more attractive your website is the search engines the higher they will rank your little bed and breakfast. The higher your website ranks the more people, hopefully, will check your website out.
The first step towards a successful website is getting it submitted to a search engine. Search engine submission is the act of getting your website listed with the search engines. Search engine submission can also be referred to as search engine registration.
One of the first things you want to consider is how much you are willing to spend to submit your website to a search engine. It is possible to have your site listed for free; paying for the service will generate more traffic to your website. The cost of submitting your website to Yahoo's search engine is about three hundred dollars a year. The three hundred dollars pays for Yahoo's human compiled directory. The humans help influence web crawlers to your website. If you can't afford the three hundred dollars for the human compiled directory try to list your website and see if any of the search engine crawlers locate it. You can go back in a few months time and pay for a human compiled search engine later.
There businesses that, for a fee, can help you design a website that will attract web crawlers to your website. Many of these businesses charge different prices for different search engine optimization packages. Types of search engine optimization services some of these companies offer include naming convention, keyword density/syntax, blog implementation, vertical affiliates, and third-party posting. When looking for a business or search engine consultant looks for reciprocal links, keyword strategies, knowledge of HTML, language skills, knowledge of search engine optimization boosters, submission strategies, and submission tracking.
If you decide to use a search engine optimization company take your time and shop around. Ask questions. Avoid any companies that guarantee instant success, if it sounds too good to be true it probably is. Try to find a search engine optimization company that will work to build the targeted content of your website. Look for a company that offers interactive features that create documents that will lead web crawlers to your website.
When it comes to the cost of search engine submission and search engine optimization spending less simply means it might take a little longer to realize your goals. The more you are able to spend the faster your website will gain attention.